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LOGO AND BRANDING

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WHAT IS A LOGO?

Logos are symbols made up of text and images that help us to differentiate our own brand for the others and also allow us to identify the brands we like. An attractive and unique logo help customers understand what you do, who you are and what you value. Logo design is all about creating the perfect visual brand mark for a company.
Depending on the type, a logo usually consists of a symbol and a logotype, along with a tagline.

BENEFITS OF HAVING A BUSINESS LOGO

Brand Recognition

The logo is one thing people notice first about a business and a brand. An attractive logo always leaves a strong impact and a positive impression in people’s mind. This will help your business achieve longevity. To stand out from the crowd and competition, the logo has to be more

eye-catching and memorable.

Show Your Personality

Your company’s personality is projected through your logo. This will make your business more attractive to consumers. For example, using bright colours or a unique design shows innovation and originality.

Stand Out
Professionalism

One thing large and successful businesses have a logo as a common. Even if it is as simple as the company name in a set font and colour scheme. People have come to associate having a logo with being an established company.

Product Branding

Getting your brand out there is another way of ensuring an impression of reliability and longevity. Your logo placed on other products and merchandise can boost brand trustworthiness. You can use promotional products with your logo to bring in business at a low cost.

No matter how good your products or services are, but, to stand out, you should have great logo to get more clients/customers. A good logo will draw people, and help you stand out amongst your competition. A stunning logo that looks good on your website and social media can make your brand/company very popular.

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WHAT IS A BUSINESS CARD?

A small card identifying a person in connection with his or her business, given to a
client, potential customer, etc.

BENEFITS OF HAVING A BUSINESS CARD

1. Offers a personal touch while contact sharing:

A business card helps you to personally meet a person and to approach them to get in touch with you. An email or text usually don’t be enough to create a memorable impression. A business card gives you an opportunity to talk to the other party.


2. Creates a good first impression: 

In order to create a great first impression, having a beautifully designed business card is a must while having all the necessary information provided in it.

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3. An effective marketing tool:

Digital marketing and paid media do a really good job of promoting a business or a brand. They are pretty effective in attracting great leads and opportunities. But it can’t match a marketing method where you are a part of an in-person meeting and end it with an exchange of a business card.


4. Business cards offer versatility: 

Business cards can give a lot of information about your business even if it tends to be very small in size. Business cards can be used as an advertising device and also to simply offer information about a business.

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5. Business cards offer convenience: 

A business card offers you control on what shall it look like and what shall it do for your business. You can also choose over the design and contents to be involved in your business card.

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